Jason Robinson

Cool Story" is the story of Think Thanks best season yet, often times hilarious, some times poignant and always a little different. From Ben Bogart's ghetto fabulous economic reality to Mark Thompson's first double cork to Chris Beresford's culinary culture shock and everything in between; "Cool Story" weaves a tale familiar to all snowboarders yet, until now, left largely untold. With full video parts from 15 of the worlds most progressive riders "Cool Story" packs a punch as both a hard hitting freestyle tour de force and an in depth look at the culture surrounding us.

Dopamine is a naturally occurring chemical in the brain that influences movement and reward. At the core of progressive snowboarding, it is movement and reward that provide a natural motivation for riders like Bode Merrill, Victor De Le Rue, and Brandon Cocard to evolve and innovate. These explorers of mountain and mental landscapes led the charge this year, changing the definition of what can be done on a snowboard, and changing the guard. From the Yukon, Kootenays, Valhallas, Monashees, Dolomites, and Pyrenees, the Absinthe crew proves Dopamine is free, but you have to get out there to earn it.

The lack of snow in much of the world, and a lack of snowpack stability in most other places, made this winter exceptionally challenging. Mentally and otherwise. A bit like a riddle, a maze, and a game of chicken rolled into one. With heavy consequences for not playing at the very top of your game. Lucky for you, (and for Absinthe) we were at the right place at the right time. But that would be a long and weird name for a movie, so we decided to call this one HEAVY MENTAL. You will be rocked. Riders include Victor De Le Rue, Austen Sweetin, Bode Merrill, Jason Robinson, Mat Schaer, Wolfgang Nyvelt, Manuel Diaz, Victor Daviet, Johnnie Paxson, Romain De Marchi, Blair Habenicht, Scot Brown, Ozzy Henning, Rusty Ockenden, Nils Arvidsson, Mathieu Crepel, Sylvain Bourbousson, Helen Schettini, and Mike Basich