A.A. Trimble

A Broadway producer is in a quandary when he discovers that the opening of his newest big production coincides with that of a major charity event. He despairs that the show will close after opening night until an ingenious writer suggests that he simply give the production snob-appeal by making the tickets nearly impossible to get by fabricating a story that they were all purchased by a flamboyant Texas oil baron who is totally besotted by the show's star.

At the 1893 Chicago World's Fair, sideshow barker Florenz Ziegfeld turns the tables on his more-successful neighbor Billings, and also steals his girlfriend. This pattern repeats throughout their lives, as Ziegfeld makes and loses many fortunes putting on ever-bigger, more spectacular shows