The film is about oilman who had beautiful voice. He didn't attach great importance to his friends is advice to get special music reward. But he changed his attitude to art under the influence of his friends.
Set in Baku at the turn of the 20th century, a young successful businessman Asgar wishes to marry. He wants his bride to be the choice of his heart, however, Azerbaijani tradition restricted him from communicating with the lady as a lover before marriage. So Asgar decides to disguise himself as a mere cloth peddler and the young woman Gulchohra falls in love with him.