Fear engulfs a village as murders pile up mysteriously. Shailu, a young woman, is the heart of the story and the enigmatic tale unravels with a suspenseful cinematic journey.
Aradhya falls in love with Aryan but is unable to keep herself away from the mysterious history of her family. She sets out to find out the identity of her father and stumbles upon grave secrets.
Set in Mumbai in the 90s, the show focuses on an advertising agency, MTMC, which goes through a series of conflicts of North vs South, Hindi vs English and much more. The show focuses on the contrasting journey of two copywriters, Hema, and Amit. While Hema is from the city which makes the transition for him smooth, Amit is from Madhya Pradesh which puts forward different challenges for him.