Sam Bowden

Danny wants something more. Expelled from school and living in his grandfathers flat, he longs to live up to the image of his estranged father Danny Senior

With dreams of becoming a successful entrepreneur just like his beloved Richard Branson, Lemon bids farewell to his hometown of Leeds and heads for the capital. When he becomes an overnight billionaire, it seems everything is going his way, but it's not long before he discovers that life can be just as cruel as it is kind.