The film evokes all the aspects of bullfighting - its history, the bulls, the toreros, the arena, the audience - and involves numerous matadors from the era.
A Mexican steer rancher goes to Spain to get some bulls he bought but that were never delivered. He meets a flamenco dancer during his stay in Madrid and falls for her.
Juan Luis and Dimas arrive to the "Venta del Catite", a tavern run by Rafael and his goddaughter Reyes. The tavern is frequented by tuna fishermen in the region, but in reality it is a cover for smuggling. Rafael decides to hire a beautiful singer, Raquel, to distract customers and the two new arrivals, so that he can do his business without being disturbed.