Jason Calacanis

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

In 1999, Internet entrepreneur Josh Harris recruits dozens of young men and women who agree to live in underground apartments for weeks at a time while their every movement is broadcast online. Soon, Harris and his girlfriend embark on their own subterranean adventure, with cameras streaming live footage of their meals, arguments, bedroom activities, and bathroom habits. This documentary explores the role of technology in our lives, as it charts the fragile nature of dot-com economy.