Millionaire Krister Dahl loses his memory when he is hit in the head by a golf ball. He meets his ex-wife and immediately fall in love with her again. She does not know what to believe, is it true or is it only a joke? He also discovers how he has mismanaged his company in his earlier life.
Julius Berge has an advertising firm in Stockholm together with his wife Sonja. The man with the ideas is their colleague Kurt Dal, who used to be engaged to Sonja. Their ménage à trois becomes a crazy mix of jealousy and misunderstanding.
The schoolgirl Maj-Lis comes from a wealthy family and is unhappy with her life. Emmy, her friend at school, tells Maj-Lis about her lousy job at the Vidi department store. Maj-Lis then decides to apply for a job at Vidi to learn more.