Rodrigo Veronese

Marcos Resende is a cold and crisis man command MetalNobre company. Mark lost his faith in God when her father, Antonio, died in the construction of the Basilica of Our Lady of Aparecida. He had asked the day before to Our Lady Aparecida cleats for him to play in a team and his father would buy them. Mark is separated from wife and Sonia have feuds with son Lucas, in addition to keeping a bad emotional relationship with Beatriz, an official of the company and his mother, Julia. After a misunderstanding, Lucas suffers a serious motorcycle accident. Then Mark revive its history and living with his father. And when he turns to Julia, she reveals the mysterious grace of his family.

The search for a successor provokes the beginning of a clash between two young and talented executives of his group: Daniel Bastos, a lad of simple origins and excellent character, who is not only handsome and charming, but also intelligent and skilled, and Olavo Novaes, an ambitious and unscrupulous man who is ready to fight for the position, at any cost. To fight against Olavo‘s treacherous plans, Daniel will have the help of the sweet and sensitive Paula, a young lady raised as an only child who founds, on the eve of her mother‘s death, that she is adopted and has a family. What Paula does not know is that she has an identical twin sister, the wicked Taís, who is as ambitious and unscrupulous as the man who becomes her main ally, Olavo Novaes. Antenor, for his part, decides on having an heir when he meets the headstrong and honest Lúcia, a woman who will make this cold businessman find true love is and a real reason to live.

Beleza Pura is a Brazilian soap opera produced and broadcast by Rede Globo from February, 18 to September 12, 2007, with a total of 179 chapters. It replaced Sete Pecados, by Walcyr Carrasco at the 19h timeslot. It was written by the newcomer Andrea Maltarolli and co-written by Emanoel Jacobina, Ricardo Hoffstetter, Daisy Chaves, Flávia Bessone, and João Brandão, with text supervision by Silvio de Abreu, and general direction by Rogério Gomes.