Inside the Daily Life of a Live Streaming Star in China

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Over 2020, as Covid-19 has severely limited our ability to interact with the world beyond our front door, livestreams have helped transport us to places we couldn’t visit, people we couldn’t see and events we couldn’t attend. In China, live streaming services command an audience of nearly 560 million, with streamers broadcasting to devoted followers who tune in every night. Successful live streamers can earn thousands of dollars each month in direct donations from fans, and those at the very top earn millions from brand sponsorships and major contracts. In the short documentary, we enter two agencies that scout promising newcomers and mold them into high-earning stars. But what’s it like working for a company that engineers every aspect of your life — and then requires you to livestream it all day?

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